◆
UX Audit
Evidence-based evaluation of digital products for usability, conversion, and accessibility. Find what is actually broken, not what looks wrong.
UX StrategyExperience Design Manager · AI-native design leadership · 14+ Years
I turn complexity into products people trust and businesses measure.
UX strategy, AI-assisted workflows, and cinematic visual storytelling. Evidence-first. Revenue-aware. No decoration without purpose.
AI Consultant
Photographer
UX Designer
About
Designing for outcomes, not aesthetics alone.
I build products people actually use. My work sits at the intersection of user experience strategy, applied AI, and visual storytelling. I structure complexity so teams can ship with confidence and users can act without friction.
Over 14 years, I have worked across aviation, telco, banking, fintech, edtech, healthcare, and enterprise platforms. Today I manage 4 designers at GrowthOps by Applied AI and lead project teams of 4 to 9, from a regional telco rebuild to a seven-market e-commerce engagement, and I still design and prototype critical flows myself. I do not chase trends. I focus on what converts, retains, and reduces support load. Every design decision ties back to a measurable business question.
When I am not designing products, I create cinematic, editorially styled photography and AI-assisted visual art under the name Broekn Camera.
14+
Years in UX, IA, research, and product design
2
Practices: design strategy (Blisse Code) + visual art (Broekn Camera)
9
Industries: aviation, telco, BFSI, fintech, edtech, healthtech, e-commerce, FMCG, Industry 4.0
KL
Kuala Lumpur, Malaysia. Open to remote work or relocation for the right role
What I do
Core Services
◇
AI Workflow Design
Integration of AI-assisted workflows into design and product development. Automations that save hours without adding risk.
AI Integration◊
Research Sprint
Rapid user research, synthesis, and actionable recommendations in compressed timelines. Answers to the right questions, fast.
Research○
Design Strategy
Revenue-aware design thinking that connects screens to business outcomes. Prioritization frameworks, systems thinking, and roadmaps.
Strategy✦
IA Restructure
Information architecture overhaul for complex platforms. Mental model mapping, navigation redesign, and content strategy alignment.
Architecture★
Cinematic Visual Art
Premium editorial portraiture and AI-assisted visual art with a cinematic, neo-noir sensibility. For brands that want imagery with emotional weight.
Visual✧
Workshop Facilitation
Facilitated design thinking sessions for product teams. Align on direction, priorities, and design systems in structured, time-boxed formats.
FacilitationSelected work
Case Studies
Loading case studies...
Experience
Where I have built and led
2022 – Present
Experience Design Manager
GrowthOps by Applied AI
Manage 4 designers and lead project teams of 4 to 9 across 2-3 client projects at once, in 20+ member teams. Led a 9-month, seven-market e-commerce engagement across Asia-Pacific on a quarterly rolling retainer. Rebuilt IA and design systems for aviation, telco and healthcare sites, and still design and prototype critical flows in Figma.
2021 – 2024
UX Academy Mentor (part-time)
Designlab
Mentored 25+ career changers in 8 countries over 700+ hours one-to-one; 10 of them moved into UX roles.
2017 – 2022
UX Architect
FrogAsia
K12 learning platform for students and teachers. Designed a Design Language System that cut product development costs by about 15%, and led research that drove a 25% increase in core product usage.
2016 – 2017
Senior UX Designer
Maybank
Redesigned Maybank's job portal, improving operational efficiency and the candidate experience, and designed a gamified crowdsourcing platform for fintech ideas.
2014 – 2016
Project Associate, UX
Cognizant
Redesigned an enterprise project management platform that expanded from India to three continents, and the Apollo Insurance customer portal.
2013 – 2014
UX Designer
WINIT
Redesigned an insurance customer portal that cut support tickets by 40%, and the Meru Cabs tablet booking experience.
2012 – 2013
Product Designer
Jugular Social Media
Redesigned websites for brands including VBHC, Mapmygenome, Mothercare and BVRIT.
Writing
What I think and write about
UX That Prints Money
Conversion teardowns, trust audits, and clarity fixes. Why this page fails, and what to do about it.
Applied AI for Teams
Real workflows, templates, and systems. Not hype. What actually saves time and reduces error.
Cinematic Visuals
Finished editorial work, behind the process, and the story underneath each image.
The Human Operator
Building with limited time, fatherhood, discipline. The solution is the protagonist, not the struggle.
Recent posts
Frequently asked
What others say
Kind words from students and colleagues
Chiranjeet embodies kindness and patience, creating a safe and comfortable environment where you can freely ask questions about UX and even providing mental support for managing stress and time effectively.
Chiranjeet would go above and beyond to help me become successful in UX design. With his feedback, I was able to grow my skill set quickly, and achieved a job at Citi as a UX designer during my schooling! 10 out of 5 star rating!
He always provided advice to mitigate my worries and clarification on approaching certain steps in design. Objective, precise, and consistent feedback that helped me navigate this course. Very knowledgeable with invaluable insight into the industry.
Let's talk
Ready to work
together?
I take on select consulting, audit, and creative projects. If you value clarity over decoration and evidence over guesswork, we will get along.